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  • Writer's pictureAndy Hamer

Selling my Body AKA The Value of a Fractional Chief Commercial Officer for Startup Founders/CEOs


When I faced the unfortunate situation of being laid off in October last year, I made a light-hearted comment to my partner that I would "sell my body" for my next job. However, her response was one of laughter, which I found lacking in support given the circumstances. In hindsight, I should have expressed my intentions as selling my "Knowledge as a Service" (KaaS), highlighting the value of my expertise and experience, so I decided to become a fractional Chief Commercial Officer.

In today's fast-paced and competitive business landscape, startups face numerous challenges and uncertainties. Many entrepreneurs possess brilliant ideas and unwavering enthusiasm but need more commercial experience and expertise to navigate the complexities of building a successful business. This is where a fractional Chief Commercial Officer (CCO) can significantly impact.

This article will explore why startup founders/CEOs can substantially benefit from engaging a fractional CCO. By leveraging the insights, knowledge, and strategic guidance provided by seasoned professional, startups can enhance their chances of achieving sustainable growth and success.

The Value of Experience:

A recent post I strongly objected to suggested that younger generations entering the workforce possess a superior level of intelligence compared to previous generations. However, this assumption needs to be revised. While young entrepreneurs often bring fresh perspectives and innovative ideas, they can significantly benefit from the wisdom and experience of those who have traversed the business landscape. Fractional CCOs, who typically have a wealth of knowledge, provide valuable insights into proven strategies, potential pitfalls, and industry best practices.

Learning from Past Generations:

Startups today have the advantage of accessing past generations' collective experience and skills. By seeking the wisdom of those who trailblazed the early years of technological growth, entrepreneurs can learn from the successes and failures of the past. The playbook and business tools created by previous generations offer a foundation for all business strategies, impacting sales, marketing, product development, operations, and funding. Neglecting these foundational aspects in favour of flashy messaging, social media, and websites can lead to missed opportunities and potential failure.

The Role of the Fractional CCO:

The role of a fractional CCO is critical in supporting young startups during their early stages. Just as Arnold Schwarzenegger continues to work on his "fourth career" because he finds purpose and fulfilment in it, fractional CCOs are driven by a genuine passion for helping businesses grow. They bring their expertise to the table, assisting startups in navigating the treacherous waters of the unknown. By working closely with startup founders/CEOs, fractional CCOs provide strategic guidance, harnessing the younger generation's best ideas while incorporating the older generation's experiences to ensure successful commercialization.

Navigating the Business Landscape:

The early stages of a startup are often the most critical, as they determine the trajectory of future success. Fractional CCOs are pivotal during this phase, providing startups with a competitive edge. By offering their knowledge, experience, and insights, they assist in formulating effective business strategies that align with the startup's goals and objectives. Fractional CCOs leverage their understanding of market trends, customer behaviour, and industry dynamics to help startups position their products or services for optimal market penetration and sustained growth.

Flexible Expertise:

One of the significant advantages of engaging a fractional CCO is the flexibility it offers to startup founders/CEOs. Fractional CCOs work part-time, allowing entrepreneurs to access their expertise without incurring the full costs associated with a full-time executive. This flexibility enables startups to benefit from the fractional CCO's knowledge and guidance as needed, depending on their specific requirements and budgetary constraints.


In today's highly competitive business environment, startups face numerous challenges and uncertainties. Engaging a fractional CCO can be invaluable for startup founders/CEOs. By leveraging a seasoned professional's expertise, insights, and experience, startups can enhance their chances of success. Fractional CCOs provide strategic guidance, help navigate the complexities of the business landscape, and ensure that startups lay a solid foundation for sustainable growth. With their flexible approach and deep understanding of industry dynamics, fractional

Free 60 minute1:2:1

Take advantage of this exclusive opportunity to tap into the expertise of a seasoned professional who can help you navigate the complexities of the business landscape and drive your startup towards sustainable success.

To claim your free 60-minute one-on-one consultation, simply use this link to book a session

Remember, the path to success is not meant to be walked alone. Let our fractional CCO be your trusted advisor and partner in achieving your business goals.

You can take the first step towards growth and schedule your free consultation today.

Don't miss out! Book your free session today


Andy Hamer BA (Hons) Marketing Engineering FCIM

Building a business based on disruptive technologies can be a challenging task; I'm passionate about helping customers find solutions to improve their businesses and increase profitability while minimizing risk.

With a proven track record of delivering disruptive technologies to market in the UK and globally, my diverse portfolio of experience in commercial, sales, marketing, and operations allows me to offer consultancy services that align businesses for success.

Think of me as your personal “Google Maps” for business, processing and making sense of the overwhelming amount of information and variables in the business world to help you navigate your journey. I've worked with various medium-sized businesses and start-ups, including CodeBook, Xinaps, Invicara, XYZ Reality, and Archdesk, helping them to grow and scale.

I've also worked with major technology companies such as IBM, DEC, Apple, Toshiba, Panasonic, and global services businesses like ATT, BT, CSC, NTT, KDD, and Deutsche Telecom to understand the opportunities for new product and services based on new technologies.

My consultancy services are founded on commercially aligning businesses for success, and I offer them in-person, remotely, and in a hybrid format to clients in the UK and internationally.

Your business is my business, and I'm committed to working with you to help your business scale and grow by developing an aligned commercial-operational strategy.

Don't just take my word for it - let my clients speak to my expertise and approach:

"We discussed our business opportunities with him. He is among the few knowledgeable people about the AEC industry and its needs and is a great guy for marketing questions and processes."

"Andy brought great insight to my business with ideas on improving processes and using technology. We've also had several strategy sessions to examine how we can approach the market more dynamically by offering better”


BA (Hons) Marketing Engineering

Fellow of the Chartered Institute of Marketing FCIM

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