Andy Hamer
Maximizing Business Value Versus Long-Term Growth: The Founder’s Dilemma
Maximizing Business Value Versus Long-Term Growth: The Founder’s Dilemma The recent Techcelerate event brought to light an intriguing...
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Andy Hamer
Jun 26, 20234 min read
Unleash Your Inner Sales Beast: A Humorous Guide to Mastering Sales Without Selling Your Soul
Introduction: Ah, the eternal dilemma faced by tech startup founders: the need to sell without being a salesperson. It's a conundrum that...
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Andy Hamer
Jun 26, 20233 min read
Building a Strong Foundation: The B2B Ideation to Commercialization Process
Introduction: Just as a sturdy building requires a solid foundation to ensure its stability, the success of a B2B (Business-to-Business)...
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Andy Hamer
Jun 26, 20234 min read
No More 'Us vs. Them': Unifying Sales and Marketing for Business Success
Introduction: In startups and established businesses, I have witnessed firsthand the destructive war-like dynamic between sales and...
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Andy Hamer
Jun 26, 20233 min read
Importance of Customer Perspective in Business: Gaining Insight for Business Success
The Importance of Customer Perspective in Business: Gaining Insight for Success "Your most unhappy customers are your greatest source of...
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Andy Hamer
May 24, 20235 min read
The Cost of Inaction (COI): Beyond ROI
Introduction Are you using the right metric to measure business performance? It's time to shift the focus from ROI and consider the Cost...
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Andy Hamer
May 24, 20234 min read
Sales Underperforming: Unveiling the Real Culprit Behind the Numbers
During my conversations with various founders, a recurring sentiment I've noticed is their tendency to blame the sales team for the...
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Andy Hamer
May 24, 20234 min read
Selling my Body AKA The Value of a Fractional Chief Commercial Officer for Startup Founders/CEOs
Introduction: When I faced the unfortunate situation of being laid off in October last year, I made a light-hearted comment to my partner...
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Andy Hamer
May 24, 20234 min read
Reflecting on Digital Construction Week: Emerging Technologies and the Rise of Startups
Reflecting on Digital Construction Week: Emerging Technologies and the Rise of Startups The recently concluded Digital Construction Week...
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Andy Hamer
May 16, 20237 min read
Unlocking Success in B2B SaaS Sales: Selling Value Over Price
Introduction: In the highly competitive landscape of B2B SaaS sales, standing out and securing deals can be challenging. However,...
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Andy Hamer
May 15, 20233 min read
Power of Gut Feelings: Balancing Intuition and Validation
Steve Jobs once said, "Have the courage to follow your heart and intuition. They somehow already know what you truly want to become."...
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Andy Hamer
May 15, 20235 min read
5 Common Concerns for B2B SaaS Tech CEOs: Addressing Challenges for Sustainable Growth
Introduction: When speaking with founders and CEOs in the tech industry, it becomes apparent that certain challenges consistently surface...
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Andy Hamer
May 11, 20232 min read
The Sales Cycle Myth - Sets You Up for Failure!
I’d argue there is no such thing as a sales cycle! A sale cycle implies customers will magically work to your timescales. Yes, there is...
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Andy Hamer
May 11, 20232 min read
Using luck as a business strategy!
Many entrepreneurs believe that having a bit of luck sets them apart from their competitors and allows them to thrive in an increasingly...
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Andy Hamer
May 11, 20232 min read
The Importance of Commercialization: Why Strategic Marketing is Key to Product Success
A recent blog post caused a stir by suggesting that a career in marketing was a waste of time and money. However, this statement is far...
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Andy Hamer
May 11, 20232 min read
What has comedy and product commercialization got in common? Timing!
Today's business world is ever-changing and unpredictable, with new challenges and obstacles emerging at every turn. While success is the...
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Andy Hamer
May 11, 20233 min read
Revenue Leakage Vs Cost Cutting – Your Money Down the Drain!
As businesses face tough times due to economic softening, the management often cuts costs, especially in sales and marketing, under the...
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Andy Hamer
May 11, 20232 min read
Importance of confirming the market opportunity for a great idea before investing
Bill, my boss at Wongs Electronics, was a highly successful serial entrepreneur who had been, in the past CEO - Sinclair Electronics, CEO...
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Andy Hamer
May 10, 20232 min read
Overcoming Human Friction: The Key to Business Growth in the Tech Industry
Are technology companies demanding too much from customers by overlooking and failing to address fundamental human behaviour? Could this...
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Andy Hamer
May 10, 20232 min read
Building a Strong Foundation for Business Success: The Power of Asking Why
As a business professional, I have seen the statistics on the number of UK startups that fail within their first few years of operation,...
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