Maximizing Business Value Versus Long-Term Growth: The Founder’s Dilemma The recent Techcelerate event brought to light an intriguing...

Introduction: Ah, the eternal dilemma faced by tech startup founders: the need to sell without being a salesperson. It's a conundrum that...

Introduction: Just as a sturdy building requires a solid foundation to ensure its stability, the success of a B2B (Business-to-Business)...

Introduction: In startups and established businesses, I have witnessed firsthand the destructive war-like dynamic between sales and...

The Importance of Customer Perspective in Business: Gaining Insight for Success "Your most unhappy customers are your greatest source of...

Introduction Are you using the right metric to measure business performance? It's time to shift the focus from ROI and consider the Cost...

During my conversations with various founders, a recurring sentiment I've noticed is their tendency to blame the sales team for the...

Introduction: When I faced the unfortunate situation of being laid off in October last year, I made a light-hearted comment to my partner...

Reflecting on Digital Construction Week: Emerging Technologies and the Rise of Startups The recently concluded Digital Construction Week...

Introduction: In the highly competitive landscape of B2B SaaS sales, standing out and securing deals can be challenging. However,...

Steve Jobs once said, "Have the courage to follow your heart and intuition. They somehow already know what you truly want to become."...

Introduction: When speaking with founders and CEOs in the tech industry, it becomes apparent that certain challenges consistently surface...

I’d argue there is no such thing as a sales cycle! A sale cycle implies customers will magically work to your timescales. Yes, there is...

Many entrepreneurs believe that having a bit of luck sets them apart from their competitors and allows them to thrive in an increasingly...

A recent blog post caused a stir by suggesting that a career in marketing was a waste of time and money. However, this statement is far...

Today's business world is ever-changing and unpredictable, with new challenges and obstacles emerging at every turn. While success is the...

As businesses face tough times due to economic softening, the management often cuts costs, especially in sales and marketing, under the...

Bill, my boss at Wongs Electronics, was a highly successful serial entrepreneur who had been, in the past CEO - Sinclair Electronics, CEO...

Are technology companies demanding too much from customers by overlooking and failing to address fundamental human behaviour? Could this...

As a business professional, I have seen the statistics on the number of UK startups that fail within their first few years of operation,...