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  • Writer's pictureAndy Hamer

The Importance of Commercialization: Why Strategic Marketing is Key to Product Success

A recent blog post caused a stir by suggesting that a career in marketing was a waste of time and money. However, this statement is far from the truth, according to the author of this article. After 40 years in the industry, the author has seen first-hand that many people have great ideas but need more commercial awareness to market their products successfully.

Strategic marketing is all about commercializing and aligning the various aspects of a business to meet the needs of the market and the customer. This includes sales, marketing communications, product management, and operations. Successful marketing requires a thorough understanding of the entire process, not just the "sexy" parts often highlighted in generic sales and marketing books.

The author emphasizes the importance of "end-to-end product packaging," which starts with answering the following eight basic questions: Who, What, Why, Where, How, When, Workflow, and Money. These questions help to test assumptions about the market and customer requirements and can save time and money in the long run.

The key to successful end-to-end product packaging is understanding that it's not just about the product itself. The packaging should address why the buyer is buying, how they want, what they need to buy, and how they will engage with and consume the product. This approach ensures that marketing communications are targeted and effective, the product is used as intended, and all potential customer questions have been addressed.

When end-to-end product packaging is done correctly, it can lead to significant growth. The author notes that in their experience, businesses using this approach have grown by over 300%. On the other hand, failing to take the necessary steps to commercialize a product can result in a lack of traction and missed opportunities. An external advisor can help ensure that all the right steps are taken to align a business for success.

As a business owner, you aim to maximize the potential of your products and services. However, navigating the complexities of commercialization can be challenging, especially if you need more expertise. That's where an external consultant like Andy Hamer comes in handy. With 40 years of experience in the industry, Andy can help you achieve your business goals.

One of the key advantages of working with Andy is his fresh perspective. He can objectively examine your products, services, and processes, identifying areas for improvement and helping you clear common pitfalls. Additionally, Andy has a wealth of knowledge and experience, providing you with best practices and strategies for success. He can help you bring all aspects of your business to the needs of your customers and the market.

If you're curious about how Andy can support your business, you can book a free 60-minute discovery call with him. During this call, you'll have the opportunity to discuss your business needs and objectives and understand how Andy can help. Whether you're looking to take your business to new heights or seeking guidance on a specific project, a free discovery call is the perfect starting point.

Book a 60-minute free call

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