Introduction Are you using the right metric to measure business performance? It's time to shift the focus from ROI and consider the Cost...

During my conversations with various founders, a recurring sentiment I've noticed is their tendency to blame the sales team for the...

Introduction: When I faced the unfortunate situation of being laid off in October last year, I made a light-hearted comment to my partner...

Introduction: In the highly competitive landscape of B2B SaaS sales, standing out and securing deals can be challenging. However,...

Introduction: When speaking with founders and CEOs in the tech industry, it becomes apparent that certain challenges consistently surface...

I’d argue there is no such thing as a sales cycle! A sale cycle implies customers will magically work to your timescales. Yes, there is...

Many entrepreneurs believe that having a bit of luck sets them apart from their competitors and allows them to thrive in an increasingly...