#gorillateamassicates

Andy Hamer

The Cost of Inaction (COI): Beyond ROI

Introduction Are you using the right metric to measure business performance? It's time to shift the focus from ROI and consider the Cost...

Andy Hamer

Sales Underperforming: Unveiling the Real Culprit Behind the Numbers

During my conversations with various founders, a recurring sentiment I've noticed is their tendency to blame the sales team for the...

Andy Hamer

Selling my Body AKA The Value of a Fractional Chief Commercial Officer for Startup Founders/CEOs

Introduction: When I faced the unfortunate situation of being laid off in October last year, I made a light-hearted comment to my partner...

Andy Hamer

Unlocking Success in B2B SaaS Sales: Selling Value Over Price

Introduction: In the highly competitive landscape of B2B SaaS sales, standing out and securing deals can be challenging. However,...

Andy Hamer

5 Common Concerns for B2B SaaS Tech CEOs: Addressing Challenges for Sustainable Growth

Introduction: When speaking with founders and CEOs in the tech industry, it becomes apparent that certain challenges consistently surface...

Andy Hamer

The Sales Cycle Myth - Sets You Up for Failure!

I’d argue there is no such thing as a sales cycle! A sale cycle implies customers will magically work to your timescales. Yes, there is...

Andy Hamer

Using luck as a business strategy!

Many entrepreneurs believe that having a bit of luck sets them apart from their competitors and allows them to thrive in an increasingly...