Hiring a separate CMO and CRO for Startups is a mistake: Hire a Chief Commercial Officer.
Unlocking Success with a B2B Technology Commercialization Model
The Art of Wrapping: Turning Ideas into Successful Products Rowan Atkinson Style
Churn: The Silent Business Killer in SaaS!
Crack the Sales Code - 3 Dimensions: The Shocking Truth About How Many Customers You Need to Convert
The Hidden Costs of Running a SaaS Business: Why You Need to Know Your Cost of Sale
Sales vs Marketing: Collaboration or Failure?
I Hate KPIs, But They're Critical for Business Success: Here's Why
Are you discounting to win business? How's that working out for you?
Surviving the VC Shift: Navigating Stricter Investment Criteria & Adapting
Bad Numbers? Why Firing Your Sales Team is a Recipe for Disaster: Here's What You Should Do Instead
Ignoring Early-Stage Strategic Marketing: Why a Solid Go-To-Market Strategy is Crucial for Business
The Marketing Budget Dilemma: Spend Less, Lose Customers or Spend More, Risk Bankruptcy?
Delusion of Marketing Magic: Why Tech Founders Need to Wake Up and Embrace successful processes
The Fatal Mistake in B2B Tech Sales: Why Failing to Anticipate Objections Will Cost You the Sale
Expanding Your Business Internationally: Challenges and Strategies for Success